IGT Launches UK’s First Cloud Link across Aspers Portfolio
Casino gaming software giant IGT is a popular developer among fans of online and mobile casinos, but not everyone realises that it is also a major player in land-based casino games. In fact, IGT is the biggest name in land-based casinos worldwide. The fact that when Gtech acquires IGT in 2015, Gtech opts to change its name to that of the operation it is acquiring, can reasonably be taken as confirmation of IGT’s premier reputation as a global brand.
IGT achieves this market dominance through constant innovation, always ready to offer players and casinos something new. For example, in 2013 IGT launches the UK’s first Cloud link across its Aspers portfolio.
More Connectivity; Another Popular Innovation
One of the areas in which land-based casinos always suffer in comparison to online and mobile operations is in their isolation, with each casino operating as a stand-alone unit. Players’ game choices are restricted due to the physical availability of their favourite slots titles, for example. When IGT launches the UK’s first Cloud link across its Aspers portfolio, it goes a long way to removing this disincentive at a stroke.
By linking 103 machines into a network spanning four land-based Aspers casinos, IGT Cloud allows players at those casinos more choice. It also provides excellent new analytical tools for the Aspers casino managers. This ability to innovate in favour of both ends of the gaming relationship remains a large contributing factor to IGT’s success and expansion over almost four decades.
Players in Four UK Locations Benefit
Aspers is a respected casino brand, running four operations in the UK. There is an Aspers Casino in Newcastle, Northampton, Milton Keyes and Stratford, and the last-named two are the largest casinos in the UK. When IGT launches the UK’s first Cloud link across its Aspers portfolio, the IGT Cloud allows managers to switch games at all the casino locations remotely in real time, whenever specific titles experience a boost in popularity.
So when IGT launches the UK’s first Cloud link across its Aspers portfolio, it removes the one major downer of a land-based casino floor: wandering around trying to find a favourite machine. In effect, games become interchangeable on multi-purpose physical machines, allowing casino management to ensure the popular games are always in plentiful supply in real life.
How Casinos in the Aspers Portfolio Benefit
When IGT launches the UK’s first Cloud link across its Aspers portfolio, it delivers a welcome innovation to casino managers too. The data and analytics instantly available via the IGT Cloud make it possible for managers to track player behaviour in real time, and spot the games that are getting so popular that they are in danger of being hard to find.
This efficiently managed data that only becomes accessible when IGT launches the UK’s first Cloud link across its Aspers portfolio also allows managers to track games that are not performing as well as the might be. If players are starting to find certain titles elusive and other games are not attracting players, managers can instantly swop out games and give players more of what they want, ensuring more action for the casino.